Stamford, CT – [November 21, 2024] – SponsorUnited, the leading global sports and entertainment intelligence platform, announced the launch of SPND—which stands for sponsorship price of negotiated deals—the industry's most advanced technology platform for sponsorship pricing transparency. Built on the most comprehensive collection of sponsorship data available—encompassing over $13.3 billion in actual deals—and powered by advanced AI, SPND enables brands and teams with unparalleled visibility into sponsorship transactions, facilitating faster data-driven decisions and maximizing partnership value.
The sports sponsorship industry has shown impressive growth, with global revenues reaching $105.47 billion in 2023 and a projected $189.54 billion by 2030. However, there has been little to no transparency around these big financial investments, making it difficult for brands and teams to accurately benchmark or assess deals as spend increases. SPND changes the game, providing unmatched visibility into deal structures and spending insights, ensuring that users negotiate from a position of strength and confidence. Leveraging this ground breaking technology are early adopters Verizon, United Healthcare, and the New York Jets.
"SPND is a bold step forward in empowering the sports sponsorship ecosystem," said Bob Lynch, Founder and CEO of SponsorUnited. "In an industry characterized by complexity and opaqueness, SPND is a transformative solution. For the first time, brands and teams can access accurate pricing data and insights to steer their partnership decisions. SPND’s AI-powered technology takes the guesswork out of optimizing every deal."
SPND’s key benefits include:
Benchmark and Negotiate: Compare deal costs and portfolios against peers and market leaders.
Gain Market Intelligence: Use deep insights obtained from transaction prices to make informed, data-driven decisions.
Analyze Competitors: Leverage competitive intelligence to refine strategy.
Navigate Industry Trends: Stay ahead with pricing insights that reveal shifts in the sponsorship landscape.
Justify Decisions: Rely on transparent pricing to present data-backed partnership strategies.
Optimize Deals: Tailor and maximize deals for better returns.
At launch, SPND insights include the average sponsorship deal size across major U.S. pro sports, sponsorship spend by state, sponsorship spend across key U.S. markets, and top earning major U.S. pro sports teams, among others.
For more information on SPND, click here.
About SponsorUnited
Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships. We provide unrivaled knowledge across the sponsorship and media landscape so our clients can make impactful decisions that drive business.
With over 403,000 brands, 2.2 million deals, and 21.1 million data points across sports, entertainment, media, and talent, our SaaS platform enables brands, rights holders, and agencies to partner more effectively. By delivering real-time trends, on-demand research, and the most comprehensive data available, we connect the entire sponsorship ecosystem and are rewriting the partnership playbook.
SponsorUnited was ranked on the Inc. 5000—the most prestigious list of the fastest-growing private companies in America—in 2022, 2023, and 2024. Visit https://sponsorunited.com/ to learn more and discover exclusive data and insights to make intelligent partnership decisions at speed and scale.
###